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Informal diplomacy includes Public Diplomacy which involves government-to-people diplomacy and reaching out to non-executive branch officials and the broader public, particularly opinion-shapers, in foreign countries, explaining both foreign policy and the national context out of which that policy arises. Public Diplomacy is carried out by both diplomats and, under their programs and auspices, non-officials such as academic scholars, journalists, experts in various fields, members of non-governmental organizations, public figures such as state and local government officials, and social activists.